/*
Theme Name: Lean Ads
Theme URI: https://lean-ads.com/
Author: Lean Ads
Description: A polished, responsive WordPress theme for the Lean Ads Amazon growth agency.
Version: 2.0.0
Requires at least: 6.0
Tested up to: 6.8
Requires PHP: 7.4
Text Domain: lean-ads
*/

:root{--ink:#101913;--ink-soft:#26342b;--paper:#f7f8f3;--white:#fff;--lime:#c3f26b;--lime-dark:#9cc94e;--muted:#68756c;--line:#dce2d9;--radius:22px;--shadow:0 22px 60px rgba(16,25,19,.10);--max:1160px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}img{max-width:100%;height:auto}a{color:inherit;text-decoration:none}a:hover{color:#466b19}button,input,textarea,select{font:inherit}.container{width:min(calc(100% - 48px),var(--max));margin-inline:auto}.skip-link{position:absolute;left:-9999px;top:8px;background:var(--lime);padding:10px 16px;z-index:999}.skip-link:focus{left:8px}.site-header{position:sticky;top:0;z-index:50;background:rgba(247,248,243,.92);backdrop-filter:blur(16px);border-bottom:1px solid rgba(16,25,19,.08)}.nav-row{min-height:82px;display:flex;align-items:center;justify-content:space-between;gap:26px}.brand{display:inline-flex;align-items:center;gap:10px;font-weight:850;font-size:21px;letter-spacing:-.06em}.brand-mark{width:34px;height:34px;display:grid;place-items:center;background:var(--lime);border-radius:11px;color:var(--ink);font-size:18px;font-weight:900;letter-spacing:-.08em}.brand span:last-child{font-weight:550;color:#546158}.main-nav ul{list-style:none;display:flex;align-items:center;gap:30px;margin:0;padding:0}.main-nav a{font-size:14px;color:#3d4a40;font-weight:620}.main-nav a:hover{color:var(--ink)}.nav-cta{background:var(--ink);color:var(--white)!important;padding:12px 18px;border-radius:999px;font-size:13px!important;font-weight:750!important}.nav-cta:hover{background:#314036;color:var(--white)!important}.menu-toggle{display:none;border:1px solid var(--line);border-radius:10px;background:transparent;padding:9px 12px;color:var(--ink);font-weight:700}.hero{padding:92px 0 78px;position:relative;overflow:hidden}.hero:before{content:"";position:absolute;width:550px;height:550px;border-radius:50%;background:radial-gradient(circle,rgba(195,242,107,.26),rgba(195,242,107,0) 70%);right:-115px;top:-145px;pointer-events:none}.hero-grid{position:relative;display:grid;grid-template-columns:1.12fr .88fr;align-items:center;gap:60px}.eyebrow{display:inline-flex;align-items:center;gap:9px;text-transform:uppercase;letter-spacing:.14em;font-size:11px;font-weight:800;color:#57694f}.eyebrow:before{content:"";width:24px;height:2px;background:var(--lime-dark)}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(46px,6.5vw,78px);line-height:.99;letter-spacing:-.075em;margin:20px 0 22px;max-width:760px}h1 em{font-style:normal;color:#628c2b}.hero-copy{font-size:18px;line-height:1.65;color:#566259;max-width:570px}.button-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}.button{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:15px 21px;border-radius:999px;font-size:14px;font-weight:760;transition:transform .18s,background .18s}.button:hover{transform:translateY(-2px)}.button-dark{background:var(--ink);color:white}.button-dark:hover{background:#344238;color:white}.button-light{border:1px solid #bdc8bc;background:transparent}.button-light:hover{background:#fff}.hero-note{font-size:12px;color:#778278;margin-top:17px}.hero-art{min-height:425px;position:relative;display:flex;align-items:center;justify-content:center}.growth-card{position:relative;width:min(100%,420px);min-height:335px;padding:30px;background:var(--ink);color:white;border-radius:28px;box-shadow:var(--shadow);overflow:hidden}.growth-card:after{content:"";position:absolute;width:265px;height:265px;right:-92px;top:-90px;border-radius:50%;border:1px solid rgba(195,242,107,.28);box-shadow:0 0 0 24px rgba(195,242,107,.03),0 0 0 48px rgba(195,242,107,.025)}.card-label{font-size:11px;text-transform:uppercase;letter-spacing:.13em;color:#b7c0b8;font-weight:700}.card-title{font-size:25px;letter-spacing:-.045em;line-height:1.18;max-width:270px;margin:10px 0 25px}.chart{height:120px;display:flex;align-items:end;gap:12px;border-bottom:1px solid rgba(255,255,255,.2);padding:0 5px 10px;position:relative}.chart:before{content:"";position:absolute;left:0;right:0;top:50%;border-top:1px dashed rgba(255,255,255,.16)}.bar{position:relative;z-index:1;flex:1;border-radius:6px 6px 2px 2px;background:linear-gradient(180deg,var(--lime),#89b94b);height:var(--h)}.chart-caption{display:flex;justify-content:space-between;color:#aab6ac;font-size:10px;margin-top:9px}.metric-row{display:flex;gap:18px;margin-top:22px}.metric{border-left:2px solid var(--lime);padding-left:10px}.metric strong{display:block;font-size:13px}.metric small{color:#aab6ac;font-size:10px}.floating-pill{position:absolute;right:-10px;bottom:15px;background:white;border:1px solid var(--line);box-shadow:var(--shadow);padding:13px 17px;border-radius:14px;font-size:12px;font-weight:760}.floating-pill span{color:#648a32}.trust-strip{background:#eef1e9;border-block:1px solid var(--line);padding:20px 0}.trust-row{display:flex;justify-content:space-between;gap:20px;align-items:center}.trust-intro{font-size:12px;color:var(--muted);max-width:190px}.trust-item{font-size:13px;font-weight:760;letter-spacing:-.02em;color:#465148}.trust-item span{color:#8ba75a;margin-right:6px}.section{padding:100px 0}.section-white{background:white}.section-dark{background:var(--ink);color:white}.section-kicker{color:#668b39}.section-dark .section-kicker{color:var(--lime)}.section-head{max-width:680px;margin-bottom:42px}.section-head h2,.split-copy h2,.cta-panel h2{font-size:clamp(34px,4.5vw,54px);line-height:1.04;letter-spacing:-.065em;margin:14px 0 16px}.section-head p,.split-copy p{color:var(--muted);font-size:16px;max-width:620px}.section-dark .section-head p,.section-dark p{color:#b2bdb4}.section-head.center{text-align:center;margin-inline:auto}.section-head.center p{margin-inline:auto}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.service-card{background:white;border:1px solid var(--line);padding:28px;border-radius:var(--radius);min-height:255px;transition:transform .2s,box-shadow .2s}.service-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}.service-icon{width:42px;height:42px;border-radius:13px;background:#eef5e3;display:grid;place-items:center;color:#527d22;font-size:18px;font-weight:800}.service-card h3{font-size:20px;line-height:1.2;letter-spacing:-.04em;margin:22px 0 10px}.service-card p{font-size:14px;color:var(--muted);margin-bottom:18px}.text-link{font-size:13px;font-weight:780;border-bottom:1px solid var(--lime-dark);padding-bottom:3px}.split{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.audit-panel{background:#edf1e8;border:1px solid var(--line);padding:30px;border-radius:26px}.audit-panel h3{font-size:20px;letter-spacing:-.04em}.check-list{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:14px}.check-list li{display:flex;gap:12px;align-items:flex-start;font-size:14px;color:#455149}.check{flex:0 0 22px;height:22px;border-radius:50%;background:var(--lime);display:grid;place-items:center;font-size:12px;font-weight:900}.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.process-step{border-top:1px solid rgba(255,255,255,.23);padding-top:20px}.step-number{font-size:12px;color:var(--lime);font-weight:800;letter-spacing:.12em}.process-step h3{font-size:21px;letter-spacing:-.04em;margin:14px 0 8px}.process-step p{font-size:14px;color:#b2bdb4}.quote-box{padding:33px;border-radius:24px;background:#f1f5e9;border:1px solid #dfe8d0}.quote-box blockquote{font-size:21px;letter-spacing:-.035em;line-height:1.4;margin:0 0 18px}.quote-box p{font-size:12px;color:var(--muted);margin:0}.faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.faq-grid details{background:#fff;border:1px solid var(--line);border-radius:15px;padding:20px 22px}.faq-grid summary{font-weight:760;cursor:pointer;list-style:none;position:relative;padding-right:25px}.faq-grid summary::-webkit-details-marker{display:none}.faq-grid summary:after{content:"+";position:absolute;right:0;top:0;font-size:20px;color:#729b3e}.faq-grid details[open] summary:after{content:"−"}.faq-grid details p{font-size:14px;color:var(--muted);margin:14px 0 0}.cta-section{padding:25px 0 100px;background:white}.cta-panel{background:var(--lime);padding:55px;border-radius:28px;display:flex;align-items:center;justify-content:space-between;gap:30px}.cta-panel h2{font-size:clamp(32px,4vw,48px);max-width:620px;margin-bottom:10px}.cta-panel p{margin:0;color:#3f5133}.cta-panel .button{white-space:nowrap}.page-hero{padding:78px 0 55px;background:#eef1e9;border-bottom:1px solid var(--line)}.page-hero h1{font-size:clamp(44px,6vw,68px);max-width:800px}.page-hero p{font-size:18px;color:var(--muted);max-width:700px}.content-area{padding:65px 0 95px}.content-area .container{max-width:850px}.content-area h2{font-size:32px;letter-spacing:-.05em;margin-top:42px}.content-area h3{font-size:23px;letter-spacing:-.04em;margin-top:30px}.content-area p,.content-area li{color:#4e5b52}.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.post-card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:25px;display:flex;flex-direction:column;min-height:260px}.post-meta{font-size:11px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em}.post-card h2{font-size:21px;line-height:1.18;letter-spacing:-.04em;margin:13px 0}.post-card p{font-size:14px;color:var(--muted)}.post-card .text-link{align-self:flex-start;margin-top:auto}.contact-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:45px}.contact-card{background:white;border:1px solid var(--line);border-radius:22px;padding:30px}.contact-card h2{font-size:25px;letter-spacing:-.045em}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.field{display:grid;gap:7px}.field-wide{grid-column:1/-1}.field label{font-size:12px;font-weight:750}.field input,.field textarea,.field select{width:100%;padding:13px 14px;border:1px solid #cfd8ce;border-radius:11px;background:#fcfdfb;color:var(--ink)}.field textarea{min-height:130px;resize:vertical}.form-note{font-size:12px;color:var(--muted)}.notice{border-radius:12px;background:#e9f5dc;padding:13px 16px;color:#365423;font-size:14px;margin-bottom:20px}.error-404{text-align:center;padding:100px 20px}.site-footer{background:#0b120e;color:#e8eee8;padding:60px 0 24px}.footer-grid{display:grid;grid-template-columns:1.4fr .7fr .7fr;gap:50px;padding-bottom:40px}.footer-about p{max-width:360px;color:#a8b4aa;font-size:14px;margin-top:18px}.footer-title{font-size:12px;text-transform:uppercase;letter-spacing:.12em;color:#9dac9c;font-weight:800;margin-bottom:17px}.footer-links{display:grid;gap:10px;font-size:14px;color:#dae1da}.footer-bottom{border-top:1px solid #28332b;padding-top:18px;display:flex;justify-content:space-between;gap:20px;color:#95a197;font-size:12px}.footer-bottom p{margin:0}.wp-block-image img{border-radius:18px}.alignwide{width:min(100% + 160px,calc(100vw - 48px));margin-left:50%;transform:translateX(-50%)}.screen-reader-text{position:absolute!important;clip:rect(1px,1px,1px,1px);height:1px;width:1px;overflow:hidden;white-space:nowrap}
@media(max-width:900px){.hero-grid{gap:32px;grid-template-columns:1fr 1fr}.hero{padding:70px 0 58px}.service-grid,.post-grid{grid-template-columns:repeat(2,1fr)}.trust-row{flex-wrap:wrap;justify-content:center}.trust-intro{max-width:none;width:100%;text-align:center}.split{gap:35px}.footer-grid{grid-template-columns:1fr 1fr}.footer-about{grid-column:1/-1}}
@media(max-width:680px){.container{width:min(calc(100% - 34px),var(--max))}.nav-row{min-height:70px}.menu-toggle{display:block}.main-nav{display:none;position:absolute;left:0;right:0;top:70px;background:var(--paper);border-bottom:1px solid var(--line);padding:8px 22px 22px}.main-nav.is-open{display:block}.main-nav ul{display:grid;gap:0}.main-nav li a{display:block;padding:13px 4px}.main-nav .nav-cta{display:inline-flex;margin-top:8px}.hero{padding:58px 0 48px}.hero-grid{grid-template-columns:1fr;gap:24px}.hero h1{font-size:49px}.hero-copy{font-size:16px}.hero-art{min-height:360px}.growth-card{min-height:300px;padding:24px}.floating-pill{right:0;bottom:2px}.trust-row{gap:14px}.trust-item{width:42%;text-align:center;font-size:12px}.section{padding:70px 0}.section-head{margin-bottom:30px}.service-grid,.post-grid{grid-template-columns:1fr}.service-card{min-height:0}.split,.contact-layout{grid-template-columns:1fr;gap:30px}.process-grid{grid-template-columns:1fr;gap:22px}.faq-grid{grid-template-columns:1fr}.cta-section{padding-bottom:70px}.cta-panel{padding:32px 24px;display:block}.cta-panel .button{margin-top:22px}.page-hero{padding:58px 0 40px}.page-hero p{font-size:16px}.content-area{padding:45px 0 70px}.form-grid{grid-template-columns:1fr}.field-wide{grid-column:auto}.footer-grid{grid-template-columns:1fr;gap:30px}.footer-about{grid-column:auto}.footer-bottom{display:block}.footer-bottom p+p{margin-top:8px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}

/* Photography, polish and gentle motion */
.hero-photo-frame{position:relative;width:min(100%,520px);height:410px;margin:0;border-radius:30px;overflow:hidden;box-shadow:0 28px 70px rgba(16,25,19,.16);isolation:isolate;background:#dce2d9;transform:rotate(1.1deg);transition:transform .55s cubic-bezier(.2,.7,.2,1),box-shadow .55s cubic-bezier(.2,.7,.2,1)}
.hero-photo-frame:hover{transform:rotate(0) translateY(-5px);box-shadow:0 34px 80px rgba(16,25,19,.2)}
.hero-photo-frame:before{content:"";position:absolute;z-index:1;inset:55% 0 0;background:linear-gradient(transparent,rgba(16,25,19,.36));pointer-events:none}
.hero-photo{display:block;width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.hero-photo-frame:hover .hero-photo{transform:scale(1.035)}
.photo-caption{position:absolute;z-index:2;left:20px;bottom:19px;display:flex;align-items:center;gap:9px;color:white;font-size:12px;font-weight:750;letter-spacing:.01em;text-shadow:0 1px 8px rgba(0,0,0,.35)}
.photo-dot{width:9px;height:9px;border-radius:50%;background:var(--lime);box-shadow:0 0 0 5px rgba(195,242,107,.22)}
.about-image-card{position:relative;min-height:390px;margin:0;border-radius:26px;overflow:hidden;box-shadow:var(--shadow);isolation:isolate;background:#dfe5da}
.about-image-card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.about-image-card:hover img{transform:scale(1.035)}
.about-image-card:after{content:"";position:absolute;inset:45% 0 0;background:linear-gradient(transparent,rgba(16,25,19,.52));z-index:1}
.about-image-card figcaption{position:absolute;z-index:2;left:24px;right:24px;bottom:22px;color:white;font-size:15px;font-weight:750}
.floating-pill{animation:float-soft 4.5s ease-in-out infinite}
.hero-art .floating-pill{right:-8px;top:16px;bottom:auto;z-index:5}
@keyframes float-soft{0%,100%{transform:translateY(0)}50%{transform:translateY(-6px)}}
.service-card-image{padding:0;overflow:hidden;min-height:0}
.service-photo{height:180px;overflow:hidden;background:#e7eae2}
.service-photo img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .65s cubic-bezier(.2,.7,.2,1),filter .4s ease}
.service-card-image:hover .service-photo img{transform:scale(1.055);filter:saturate(1.08)}
.service-card-body{padding:24px 26px 27px}
.service-card-body h3{margin-top:17px}
.service-card-body .check-list{gap:10px}
.button{transition:transform .25s cubic-bezier(.2,.7,.2,1),background .25s,color .25s,box-shadow .25s}
.button-dark:hover{box-shadow:0 10px 24px rgba(16,25,19,.18)}
.text-link{transition:color .2s,border-color .2s}
.text-link:hover{color:#527d22;border-color:#527d22}
.trust-item{transition:transform .25s ease,color .25s ease}
.trust-item:hover{transform:translateY(-3px);color:#527d22}
html.motion-ready [data-reveal]{opacity:0;transform:translateY(20px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}
html.motion-ready [data-reveal="right"]{transform:translateX(22px)}
html.motion-ready [data-reveal].is-visible{opacity:1;transform:translate(0,0)}
.service-card:nth-child(2)[data-reveal],.process-step:nth-child(2)[data-reveal]{transition-delay:.09s}
.service-card:nth-child(3)[data-reveal],.process-step:nth-child(3)[data-reveal]{transition-delay:.17s}
@media(max-width:900px){.hero-photo-frame{height:370px}}
@media(max-width:680px){.hero-photo-frame{height:310px;transform:none;border-radius:24px}.hero-art .floating-pill{right:0;top:12px}.about-image-card{min-height:300px}.service-photo{height:205px}.service-card-body{padding:22px}.photo-caption{left:16px;bottom:15px;font-size:11px}}
@media(prefers-reduced-motion:reduce){.floating-pill{animation:none}html.motion-ready [data-reveal]{opacity:1;transform:none;transition:none}}
.footer-social{margin-top:26px}.footer-social .footer-title{margin-bottom:12px}.social-links{display:flex;gap:10px}.social-links a{width:38px;height:38px;display:grid;place-items:center;border:1px solid #435046;border-radius:50%;color:#edf3ed;font-size:15px;font-weight:800;transition:background .18s,border-color .18s,color .18s,transform .18s}.social-links a:hover{background:var(--lime);border-color:var(--lime);color:#101913;transform:translateY(-2px)}
.proof-section{background:#eef1e9}.proof-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}.proof-card{display:grid;grid-template-columns:minmax(130px,.42fr) 1fr;gap:24px;align-items:start;background:#fff;border:1px solid var(--line);border-radius:22px;padding:27px;transition:transform .25s,box-shadow .25s}.proof-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}.proof-metric{display:flex;flex-direction:column;align-items:flex-start;gap:5px;padding:18px;background:var(--ink);color:#fff;border-radius:17px}.proof-metric strong{font-size:clamp(32px,4vw,48px);line-height:1;letter-spacing:-.07em;color:var(--lime)}.proof-metric span{font-size:11px;line-height:1.35;color:#d3ddd2;font-weight:700}.proof-content h3{font-size:20px;line-height:1.2;letter-spacing:-.04em;margin:10px 0}.proof-content p{font-size:13px;color:var(--muted);margin-bottom:17px}.proof-content .text-link{font-size:12px}.proof-disclaimer{font-size:12px;color:var(--muted);margin:19px 0 0}.proof-grid [data-reveal]:nth-child(2){transition-delay:.1s}
@media(max-width:900px){.proof-grid{grid-template-columns:1fr}.proof-card{grid-template-columns:150px 1fr}}
@media(max-width:680px){.proof-card{grid-template-columns:1fr;gap:15px;padding:21px}.proof-metric{padding:16px}.proof-metric strong{font-size:38px}}
.proof-image{grid-column:1/-1;display:block;width:100%;height:300px;object-fit:contain;object-position:center;background:#f7f8f5;border:1px solid var(--line);border-radius:15px;padding:8px}
@media(max-width:680px){.proof-image{height:230px}}
.proof-card-wide{grid-column:1/-1;grid-template-columns:minmax(0,1.3fr) minmax(250px,.7fr);align-items:center}
.proof-visuals{grid-column:1;grid-row:1 / span 2;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;min-width:0}
.proof-visuals figure{min-width:0;margin:0;padding:10px;background:#f7f8f5;border:1px solid var(--line);border-radius:15px}
.proof-visuals figure:first-child{grid-column:1/-1}
.proof-visuals img{display:block;width:100%;height:190px;object-fit:contain;object-position:center;border-radius:9px}
.proof-visuals figure:first-child img{height:245px}
.proof-visuals figcaption{padding:8px 4px 1px;color:var(--muted);font-size:11px;line-height:1.4}
.proof-card-wide .proof-metric,.proof-card-wide .proof-content{grid-column:2}
@media(max-width:900px){.proof-card-wide{grid-template-columns:1fr}.proof-visuals{grid-column:1;grid-row:auto}.proof-card-wide .proof-metric,.proof-card-wide .proof-content{grid-column:1}}
@media(max-width:560px){.proof-visuals{grid-template-columns:1fr}.proof-visuals figure:first-child{grid-column:1}.proof-visuals img,.proof-visuals figure:first-child img{height:205px}}
.proof-card-ae .proof-content h3{max-width:540px}
.case-study-metrics{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin:17px 0}
.case-study-metrics div{display:flex;align-items:baseline;justify-content:space-between;gap:10px;padding:11px 13px;background:#f3f6ef;border:1px solid #e4e9df;border-radius:12px}
.case-study-metrics strong{font-size:18px;line-height:1.2;letter-spacing:-.04em;color:#315c2d}
.case-study-metrics span{font-size:11px;color:var(--muted);font-weight:700;text-align:right}
.case-study-source{font-size:11px!important;line-height:1.5;color:#6a766d!important}
.proof-card-ae .proof-visuals figure:first-child img{height:300px}
@media(max-width:560px){.case-study-metrics strong{font-size:16px}.case-study-metrics div{padding:10px}}

/* Editorial direction: a more considered, story-led presentation for Lean Ads. */
:root{--ink:#261e2d;--ink-soft:#3d3245;--paper:#fbf9fc;--white:#fff;--lime:#c5ef70;--lime-dark:#91ad50;--muted:#706978;--line:#e5dfe9;--radius:14px;--shadow:0 24px 64px rgba(38,30,45,.11);--lilac:#f0eaf4;--plum:#4a3a54;--display:"Iowan Old Style","Palatino Linotype","Book Antiqua",Georgia,serif}
body{background:var(--paper);color:var(--ink)}
.site-header{background:rgba(251,249,252,.92);border-bottom-color:rgba(38,30,45,.09)}
.brand-mark{color:var(--ink)}
h1,h2{font-family:var(--display);font-weight:500;letter-spacing:-.055em}
h1 em{color:#725f7e}
.hero{padding:104px 0 78px;background:linear-gradient(180deg,#fbf9fc 0%,#f7f3f9 100%)}
.hero:before{background:radial-gradient(circle,rgba(211,194,225,.43),rgba(211,194,225,0) 70%)}
.eyebrow{color:var(--plum)}
.eyebrow:before{background:var(--lime-dark)}
.hero-photo-frame{border-radius:10px;box-shadow:0 28px 70px rgba(38,30,45,.16)}
.hero-photo-frame:before{background:linear-gradient(transparent,rgba(38,30,45,.42))}
.photo-dot{background:var(--lime)}
.floating-pill{border-color:#e0d6e7;color:var(--plum);border-radius:8px}
.trust-strip{background:var(--lilac);border-color:#e6deeb}
.trust-intro{color:#6d6373}
.trust-item{color:var(--plum)}
.section-head{border-left:2px solid var(--lime-dark);padding-left:20px;margin-bottom:48px}
.section-head.center{border-left:0;padding-left:0}
.section-head h2,.split-copy h2,.cta-panel h2{font-weight:500;line-height:1.06}
.section-head p,.split-copy p{color:#6e6674}
.section-kicker{color:var(--plum)}
.section-dark{background:#2b2232}
.section-dark .section-kicker{color:var(--lime)}
.service-card{border-radius:12px;border-color:#e4dce9;box-shadow:0 5px 20px rgba(38,30,45,.025)}
.service-card:hover{box-shadow:0 22px 48px rgba(38,30,45,.11)}
.service-icon{background:#eee7f3;color:var(--plum);border-radius:10px}
.proof-section{background:#f0eaf4}
.proof-card{border-radius:12px;border-color:#e4dce9;box-shadow:0 5px 20px rgba(38,30,45,.025)}
.proof-card:hover{box-shadow:0 22px 48px rgba(38,30,45,.11)}
.proof-metric{background:var(--plum);border-radius:10px}
.proof-metric strong{color:var(--lime)}
.case-study-metrics div{background:#f8f5fa;border-color:#e9e2ed}
.case-study-metrics strong{color:var(--plum)}
.audit-panel{background:#f0eaf4;border-color:#e5dce9;border-radius:14px}
.quote-box{background:#f3eef6;border-color:#e7dfec}
.faq-grid details{border-color:#e5dfe9;border-radius:10px}
.faq-grid summary:after{color:var(--plum)}
.cta-panel{background:linear-gradient(125deg,#eee7f3 0%,#f2f5e9 100%);border:1px solid #e3dce8;border-radius:12px}
.cta-panel h2{color:var(--ink)}
.cta-panel p{color:#5c5362}
.button{border-radius:8px}
.button-dark{background:var(--plum)}
.button-dark:hover{background:#34283d;color:#fff}
.button-light{border-color:#c8bdcf;color:var(--plum)}
.button-light:hover{background:#fff}
.text-link{border-color:var(--lime-dark)}
.page-hero{background:var(--lilac);border-bottom-color:#e5dfe9}
.post-card,.contact-card{border-color:#e5dfe9;border-radius:12px}
.site-footer{background:#211a27}
.social-links a:hover{background:var(--lime);border-color:var(--lime);color:var(--ink)}
.chapter-nav-shell{background:var(--paper)}
.chapter-nav{display:flex;align-items:center;justify-content:space-between;gap:20px;border-block:1px solid var(--line);overflow-x:auto;scrollbar-width:thin}
.chapter-nav a{display:inline-flex;align-items:center;gap:10px;flex:0 0 auto;padding:17px 0;color:#5f5665;font-size:12px;font-weight:720;transition:color .2s,transform .2s}
.chapter-nav a:hover{color:var(--plum);transform:translateY(-2px)}
.chapter-nav span{color:#8aa64d;font-size:10px;font-weight:850;letter-spacing:.1em}
@media(max-width:680px){.hero{padding:65px 0 48px}.section-head{padding-left:15px;margin-bottom:32px}.chapter-nav{gap:24px;justify-content:flex-start}.chapter-nav a{font-size:11px}}
@media(prefers-reduced-motion:reduce){.chapter-nav a{transition:none}}

/* Story-led homepage inspired by editorial personal sites, written for Lean Ads. */
.editorial-home{background:var(--paper);overflow:hidden}.editorial-home .container{width:min(calc(100% - 48px),var(--max));margin-inline:auto}.editorial-hero{padding:88px 0 26px;background:linear-gradient(160deg,#fbf9fc 0%,#f2ecf6 62%,#f7f5ec 100%)}.editorial-hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:70px;align-items:center}.hero-intro{max-width:620px}.hero-intro h1,.editorial-heading h2,.story-lead h2,.case-copy h2,.say-hello-grid h2,.process-panel h2{font-family:var(--display);font-size:clamp(48px,7vw,86px);font-weight:500;line-height:.99;letter-spacing:-.075em;margin:22px 0}.hero-intro h1 em{font-style:normal;color:#806b8d}.hero-intro p{max-width:530px;color:#625a69;font-size:18px;line-height:1.7}.editorial-link{display:inline-flex;align-items:center;gap:10px;margin-top:18px;font-size:14px;font-weight:760;color:var(--plum);border-bottom:1px solid var(--lime-dark);padding-bottom:5px}.editorial-link span{color:#79a143;font-size:17px}.editorial-hero-image{position:relative;margin:0;min-height:520px;border-radius:14px;overflow:hidden;background:#ded9e1;box-shadow:var(--shadow);transform:rotate(1.2deg);transition:transform .6s ease,box-shadow .6s ease}.editorial-hero-image:hover{transform:rotate(0) translateY(-5px);box-shadow:0 32px 78px rgba(38,30,45,.2)}.editorial-hero-image img{display:block;width:100%;height:100%;min-height:520px;object-fit:cover}.editorial-hero-image:after{content:"";position:absolute;inset:55% 0 0;background:linear-gradient(transparent,rgba(38,30,45,.45))}.editorial-hero-image figcaption{position:absolute;z-index:1;bottom:22px;left:22px;color:#fff;font-size:13px;font-weight:750;text-shadow:0 1px 8px rgba(0,0,0,.3)}.editorial-hero-image .photo-dot{display:inline-block;margin-right:8px}.editorial-meta{display:flex;justify-content:space-between;gap:20px;padding-top:34px;color:#706879;font-size:11px;text-transform:uppercase;letter-spacing:.1em}.editorial-meta a{color:var(--plum);font-weight:760}.chapter-bar{background:var(--paper);border-block:1px solid var(--line)}.chapter-bar-inner{display:flex;justify-content:space-between;gap:28px;overflow-x:auto}.chapter-bar a{display:inline-flex;align-items:center;gap:10px;flex:0 0 auto;padding:18px 0;color:#675d6c;font-size:12px;font-weight:760}.chapter-bar a:hover{color:var(--plum)}.chapter-bar a span,.editorial-kicker,.timeline-number,.work-card-index,.notes-grid article>span,.process-panel-label{color:#88a64d;font-size:11px;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.editorial-section{padding:112px 0}.editorial-kicker{margin-bottom:26px;color:var(--plum)}.story-section{background:#fff}.story-lead{display:grid;grid-template-columns:1fr .8fr;gap:80px;align-items:end;max-width:950px}.story-lead h2,.editorial-heading h2,.case-copy h2,.say-hello-grid h2{font-size:clamp(40px,5vw,64px)}.story-lead p,.editorial-heading p,.case-copy p,.say-hello-grid p{color:#6d6473;font-size:17px;line-height:1.7}.story-timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:82px}.story-timeline article{border-top:1px solid #cfc4d6;padding-top:20px}.story-timeline h3{font-family:var(--display);font-size:29px;font-weight:500;letter-spacing:-.04em;margin:18px 0 10px}.story-timeline p{color:#6d6473;font-size:14px;line-height:1.7}.work-section{background:#f0eaf4}.editorial-heading{max-width:820px}.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:50px}.work-card{background:#fff;border:1px solid #e3dbe8;border-radius:12px;padding:30px;min-height:310px;display:flex;flex-direction:column;transition:transform .3s,box-shadow .3s}.work-card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}.work-card h3{font-family:var(--display);font-size:33px;font-weight:500;letter-spacing:-.05em;margin:60px 0 12px}.work-card p{color:#6d6473;font-size:14px;line-height:1.7}.work-card a{margin-top:auto;color:var(--plum);font-size:13px;font-weight:760}.case-section{background:#fff}.case-layout{display:grid;grid-template-columns:1fr 1fr;gap:74px;align-items:center}.case-image{margin:0;border:1px solid #e2dbe6;border-radius:12px;overflow:hidden;background:#f1edf3}.case-image img{display:block;width:100%;height:100%;min-height:420px;object-fit:cover}.case-image figcaption{padding:12px 16px;color:#736a78;font-size:11px}.case-copy h2{font-size:clamp(38px,4.7vw,60px)}.case-note{font-size:12px!important;color:#7a7180!important;border-top:1px solid #e0d8e5;padding-top:15px}.notes-section{background:#f7f5ec}.notes-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:52px}.notes-grid article{border-top:1px solid #c6bc9e;padding-top:17px}.notes-grid article h3{font-family:var(--display);font-size:27px;line-height:1.06;font-weight:500;letter-spacing:-.04em;margin:22px 0 12px}.notes-grid article p{color:#6e6670;font-size:14px;line-height:1.7}.process-section{background:#2b2232;color:#fff}.process-section .editorial-kicker{color:var(--lime)}.process-story{display:grid;grid-template-columns:.75fr 1.25fr;gap:70px;align-items:stretch}.process-steps{display:grid;align-content:start}.process-step{appearance:none;border:0;border-top:1px solid rgba(255,255,255,.22);background:none;color:#c7bdca;text-align:left;padding:18px 0;font-weight:720;cursor:pointer}.process-step span{display:inline-block;width:35px;color:var(--lime);font-size:11px;letter-spacing:.1em}.process-step.is-active{color:#fff}.process-panel{padding:44px;border:1px solid rgba(255,255,255,.2);border-radius:12px;background:rgba(255,255,255,.04)}.process-panel-label{color:var(--lime)}.process-panel h2{font-size:clamp(42px,5vw,66px);margin:42px 0 16px}.process-panel p{max-width:530px;color:#c5bdc7;font-size:17px;line-height:1.7}.say-hello-section{background:#fff}.say-hello-grid{display:grid;grid-template-columns:1fr .8fr;gap:80px;align-items:end}.say-hello-card{padding:34px;border-radius:12px;background:var(--plum);color:#fff;min-height:220px;display:flex;flex-direction:column;justify-content:flex-end}.say-hello-card span{color:var(--lime);font-size:12px;text-transform:uppercase;letter-spacing:.14em;font-weight:800}.say-hello-card strong{font-family:var(--display);font-size:38px;font-weight:500;line-height:1.05;letter-spacing:-.05em;margin:14px 0}.say-hello-card small{color:#d3cbd6;font-size:12px}.site-header .main-nav a span{color:#8aa64d;font-size:10px;letter-spacing:.1em;margin-right:4px}.site-header .main-nav ul{gap:26px}.site-header .main-nav a{font-size:12px;text-transform:uppercase;letter-spacing:.06em}.site-header .nav-cta{font-size:12px!important;text-transform:none!important;letter-spacing:0!important;border-radius:8px;padding:11px 15px}.site-footer{background:#211a27}
@media(max-width:900px){.editorial-hero-grid,.story-lead,.case-layout,.process-story,.say-hello-grid{grid-template-columns:1fr;gap:38px}.editorial-hero-image,.editorial-hero-image img{min-height:410px}.story-timeline,.work-grid,.notes-grid{grid-template-columns:1fr 1fr}.say-hello-card{min-height:180px}}
@media(max-width:680px){.editorial-home .container{width:min(calc(100% - 34px),var(--max))}.editorial-hero{padding-top:60px}.editorial-hero-image,.editorial-hero-image img{min-height:330px}.editorial-meta{display:grid;gap:10px}.editorial-section{padding:76px 0}.story-timeline,.work-grid,.notes-grid{grid-template-columns:1fr}.story-lead h2,.editorial-heading h2,.case-copy h2,.say-hello-grid h2{font-size:42px}.process-panel{padding:25px}.process-panel h2{font-size:44px;margin-top:34px}.chapter-bar-inner{justify-content:flex-start}.site-header .main-nav ul{gap:0}}
@media(prefers-reduced-motion:reduce){.editorial-hero-image{transition:none}.work-card{transition:none}}

/* Reference-inspired motion pass: calm reveals, active chapters, and a controlled parallax image. */
.site-header{position:sticky}
.site-header:after{content:"";position:absolute;left:0;top:100%;height:2px;width:calc(var(--scroll-progress,0) * 100%);background:var(--lime-dark);transform-origin:left;transition:width .12s linear}
.chapter-bar a{position:relative;transition:color .25s ease,transform .25s ease}.chapter-bar a:after{content:"";position:absolute;left:0;right:0;bottom:9px;height:2px;background:var(--lime);transform:scaleX(0);transform-origin:left;transition:transform .3s cubic-bezier(.2,.7,.2,1)}.chapter-bar a.is-current{color:var(--plum)}.chapter-bar a.is-current:after{transform:scaleX(1)}
.editorial-hero-image{transform:rotate(1.2deg) translateY(var(--parallax-y,0));transition:transform .6s ease,box-shadow .6s ease}.editorial-hero-image:hover{transform:rotate(0) translateY(calc(var(--parallax-y,0) - 5px))}
.story-timeline article{position:relative;transition:transform .45s cubic-bezier(.2,.7,.2,1),border-color .3s ease}.story-timeline article:hover{transform:translateY(-7px);border-color:var(--lime-dark)}.story-timeline article:after{content:"";position:absolute;right:0;top:-1px;width:8px;height:8px;border-radius:50%;background:var(--lime);transform:translateY(-50%) scale(.6);opacity:0;transition:opacity .3s ease,transform .3s ease}.story-timeline article:hover:after{opacity:1;transform:translateY(-50%) scale(1)}
.process-panel{transition:opacity .18s ease,transform .18s ease}.process-panel.is-swapping{opacity:0;transform:translateY(8px)}
.motion-toggle{border:0;background:transparent;color:#b8abbc;font-size:11px;letter-spacing:.06em;text-transform:uppercase;cursor:pointer;padding:5px 0;transition:color .2s ease}.motion-toggle:hover{color:var(--lime)}
.motion-off *, .motion-off *:before, .motion-off *:after{animation:none!important;transition:none!important}.motion-off [data-reveal]{opacity:1!important;transform:none!important}
@media(prefers-reduced-motion:reduce){.chapter-bar a,.editorial-hero-image,.story-timeline article,.process-panel,.motion-toggle{transition:none}.site-header:after{transition:none}}

/* Additional composition pass for the reference-style editorial rhythm. */
.editorial-bridge{background:var(--paper);border-bottom:1px solid var(--line)}.bridge-inner{display:grid;grid-template-columns:1fr 1fr auto;gap:20px;align-items:center;padding:24px 0;color:#706879;font-size:11px;letter-spacing:.08em;text-transform:uppercase}.bridge-inner strong{font-family:var(--display);font-size:18px;font-weight:500;letter-spacing:-.02em;color:var(--plum);text-transform:none}.bridge-inner em{font-style:normal;color:#88a64d;font-weight:850;font-size:12px}.practice-section{background:#fff}.practice-lead{display:grid;grid-template-columns:1fr .75fr;gap:70px;align-items:end;max-width:920px}.practice-lead h2,.conversation-lead h2,.ventures-lead h2{font-family:var(--display);font-size:clamp(42px,5.5vw,70px);font-weight:500;line-height:1.02;letter-spacing:-.065em;margin:12px 0}.practice-lead p,.conversation-lead p,.ventures-lead p{color:#6d6473;font-size:17px;line-height:1.7}.practice-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:70px;align-items:center;margin-top:75px}.practice-image{position:relative;margin:0;border-radius:12px;overflow:hidden;background:#f0eaf4;min-height:430px}.practice-image img{display:block;width:100%;height:100%;min-height:430px;object-fit:cover;transition:transform .8s cubic-bezier(.2,.7,.2,1)}.practice-image:hover img{transform:scale(1.04)}.practice-image:after{content:"";position:absolute;inset:55% 0 0;background:linear-gradient(transparent,rgba(38,30,45,.5))}.practice-image figcaption{position:absolute;z-index:1;left:20px;bottom:18px;color:#fff;font-size:13px;font-weight:750}.practice-points{display:grid;gap:24px}.practice-points article{border-top:1px solid #cfc4d6;padding-top:18px}.practice-points article span,.conversation-card-label,.ventures-grid article>span{color:#88a64d;font-size:11px;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.practice-points h3{font-family:var(--display);font-size:31px;font-weight:500;line-height:1.1;letter-spacing:-.04em;margin:20px 0 10px}.practice-points p{font-size:14px;color:#6d6473;line-height:1.7}.conversation-section{background:#f7f5ec}.conversation-lead{max-width:760px}.conversation-layout{display:grid;grid-template-columns:.75fr 1.25fr;gap:70px;align-items:stretch;margin-top:55px}.conversation-tabs{display:grid;align-content:start}.conversation-tab{appearance:none;border:0;border-top:1px solid #c6bc9e;background:transparent;color:#716970;text-align:left;padding:18px 0;font-weight:760;cursor:pointer;transition:color .22s,transform .22s}.conversation-tab span{display:inline-block;width:36px;color:#88a64d;font-size:11px;letter-spacing:.1em}.conversation-tab:hover,.conversation-tab.is-active{color:var(--plum);transform:translateX(6px)}.conversation-card{padding:38px;border:1px solid #ded5bd;border-radius:12px;background:#fff;min-height:320px;transition:opacity .18s ease,transform .18s ease}.conversation-card.is-swapping{opacity:0;transform:translateY(8px)}.conversation-card-label{display:flex;justify-content:space-between}.conversation-strike{color:#9a8e98;text-decoration:line-through;margin:52px 0 15px;font-size:18px}.conversation-card h3{font-family:var(--display);font-size:38px;font-weight:500;line-height:1.06;letter-spacing:-.05em;margin:0 0 13px}.conversation-card>p:not(.conversation-strike){font-size:16px;line-height:1.7;color:#6d6473;max-width:560px}.conversation-foot{display:block;margin-top:24px;color:var(--plum);font-size:12px;font-weight:780}.ventures-section{background:#2b2232;color:#fff}.ventures-section .editorial-kicker{color:var(--lime)}.ventures-lead{max-width:820px}.ventures-lead p{color:#c5bdc7}.ventures-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:55px}.ventures-grid article{border-top:1px solid rgba(255,255,255,.25);padding:20px 4px 8px}.ventures-grid article>span{color:var(--lime)}.ventures-grid h3{font-family:var(--display);font-size:39px;font-weight:500;line-height:1.04;letter-spacing:-.05em;margin:55px 0 12px}.ventures-grid p{color:#c5bdc7;font-size:14px;line-height:1.7;max-width:420px}.ventures-grid a{display:inline-block;margin-top:16px;color:var(--lime);font-size:13px;font-weight:760}.motion-off .practice-image img,.motion-off .editorial-hero-image{transform:none!important}
@media(max-width:900px){.practice-lead,.practice-grid,.conversation-layout{grid-template-columns:1fr;gap:36px}.practice-image,.practice-image img{min-height:360px}.ventures-grid{grid-template-columns:1fr}.bridge-inner{grid-template-columns:1fr 1fr}.bridge-inner em{justify-self:end}}
@media(max-width:680px){.bridge-inner{grid-template-columns:1fr;gap:8px}.bridge-inner em{justify-self:start}.practice-lead h2,.conversation-lead h2,.ventures-lead h2{font-size:43px}.practice-grid{margin-top:48px}.practice-image,.practice-image img{min-height:300px}.conversation-layout{margin-top:38px}.conversation-card{padding:24px;min-height:290px}.conversation-card h3{font-size:32px}.ventures-grid{margin-top:38px}.ventures-grid h3{font-size:34px;margin-top:38px}}

/* Professional agency system: minimal surfaces, sharper hierarchy, richer motion. */
.professional-home{--pro-ink:#0e1726;--pro-navy:#101d31;--pro-blue:#29476b;--pro-paper:#f6f8fb;--pro-white:#fff;--pro-lime:#c9f36d;--pro-muted:#708096;--pro-line:#dbe3ec;background:var(--pro-paper);color:var(--pro-ink);overflow:hidden}.professional-home .container{width:min(calc(100% - 48px),1180px);margin-inline:auto}.professional-home .pro-hero{position:relative;background:linear-gradient(135deg,#f6f8fb 0%,#eef3f8 64%,#e9f2eb 100%);padding:92px 0 78px}.pro-hero-grid{display:grid;grid-template-columns:1fr .9fr;gap:76px;align-items:center}.pro-hero-copy{max-width:625px}.pro-eyebrow,.pro-kicker{display:inline-flex;align-items:center;gap:9px;text-transform:uppercase;letter-spacing:.15em;font-size:11px;font-weight:850;color:#3e638b}.pro-eyebrow-dot{width:9px;height:9px;background:var(--pro-lime);border-radius:50%;box-shadow:0 0 0 5px rgba(201,243,109,.22)}.pro-hero h1,.pro-section-head h2,.pro-case h3,.pro-lens-copy h2,.pro-cta-card 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@keyframes pro-bar{from{transform:scaleY(0);opacity:.35}to{transform:scaleY(1);opacity:1}}@keyframes pro-float{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}@keyframes pro-glow{0%,100%{transform:scale(1);opacity:.7}50%{transform:scale(1.1);opacity:1}}@keyframes pro-pulse{0%,100%{box-shadow:0 0 0 0 rgba(201,243,109,.5)}50%{box-shadow:0 0 0 6px rgba(201,243,109,0)}}
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@media(max-width:680px){.professional-home .container{width:min(calc(100% - 34px),1180px)}.professional-home .pro-hero{padding:64px 0 55px}.pro-hero h1{font-size:52px}.pro-hero-copy>p{font-size:16px}.pro-meta{display:grid;gap:9px}.pro-hero-visual{min-height:350px}.pro-dashboard{padding:23px}.pro-dashboard-heading{font-size:26px}.pro-float-one{right:-4px;top:42px}.pro-float-two{left:-4px;bottom:35px}.pro-section{padding:76px 0}.pro-section-head{margin-bottom:35px}.pro-section-head h2{font-size:47px}.pro-service-grid,.pro-case-grid{grid-template-columns:1fr}.pro-case-feature{grid-column:auto}.pro-case h3{font-size:31px}.pro-case:not(.pro-case-feature) .pro-case-content{min-height:0}.pro-approach .process-panel h2{font-size:35px;margin-top:45px}.pro-lens-image,.pro-lens-image img{min-height:300px}.pro-cta-card{padding:30px 24px}.pro-cta-card h2{font-size:45px}.pro-trust-row{gap:13px}.pro-trust-row strong{font-size:16px;width:44%;text-align:center}}
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